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The ideas presented in the book 'Super Pumped: The Battle for Uber' can indeed be implemented in real-world scenarios, but with caution. The book highlights Uber's aggressive growth strategies, such as obsessive product focus, rule-breaking, and minimal bureaucracy. These strategies can be effective in certain contexts, especially in fast-paced, competitive industries. However, the book also shows the downsides of such an approach, including ethical issues and potential legal troubles. Therefore, while these strategies can be used, they should be tempered with ethical considerations and a respect for the law.
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Uber's Strategic Services Group, made up of ex-CIA and secret service executives, tracked the competitors at DiDi and Lyft and monitored high-profile political figures and lawmakers. They even recorded private conversations. Kalanick approved personal budgets that ran into tens of millions of dollars for these activities. Uber executives used company cash to pay bribes to local officials in Asian markets.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired ...
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