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A brand audit can help improve a brand's image by identifying strengths, weaknesses, opportunities, and threats in the current brand strategy. It provides a clear understanding of the brand's current position in the market and how it's perceived by the audience. This information can be used to make strategic decisions and implement changes to enhance the brand's image. It can also help in aligning the brand's image with its mission and values, ensuring consistency across all platforms.
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Both statements focus on a larger purpose, in this instance a focus on sustainability. The hidden engine behind the words is the idea of innovation. Through innovation, both brands want to create a more sustainable future. But why did both Adidas and Nike feel the need to address sustainability in their brand statements?
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Your brand image can make or break what you do. Whether you want to overhaul an existing brand image find your brand voice for the first time, this pr...
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