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An Arena is ready for inflection when a change in any of the factors analyzed in the Arena Map changes a key metric or creates an entirely new category with different key metrics. This indicates that the assumptions underlying the current state of the Arena are shifting, potentially leading to new growth opportunities or disruptions.
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Create an Arena Map by analyzing what are today's assumptions for each of these factors, what potential shifts could appen, and what are Future Possibilities that could emerge because of these shifts. An Arena is ready for inflection when a change in any of these factors changes a key metric or creates an entirely new category with different key metrics.
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How can you foresee new growth opportunities and take advantage of the next inflection point? Distilled from decades of consulting expertise on innova...
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