A company can cater to both brand loyalists and late-stage adopters in their sales strategy by segmenting their target customers based on their behavioral profile. For brand loyalists, who pre-order every latest version of every new device, attend keynote events, and convince their friends to do the same, the company can focus on promoting the latest products and features. For late-stage adopters, who are usually a few generations behind and often buy second-hand, the company can focus on selling accessories that improve their older devices, like power chords, newer headphones, and new cases that extend battery life.

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A sales strategy can help in driving the sales lifecycle of a company by providing a clear roadmap for the sales team to follow. It helps in identifying the target customers, understanding their needs and preferences, and tailoring the sales approach accordingly. This can lead to more effective marketing, improved customer engagement, and ultimately, increased sales. A well-planned sales strategy can also help in managing high-priority tasks efficiently across the sales lifecycle, thereby ensuring a smooth and successful sales process.

To effectively sell accessories to late-stage adopters, it's important to understand their behavior and needs. They are usually a few generations behind in terms of devices, often buy second-hand, and tend to find ways to protect and keep their devices longer. Therefore, focus on selling accessories that improve their older devices. This could include power chords, newer headphones, and new cases that extend battery life. Additionally, consider offering discounts or bundle deals to make the purchase more attractive. Finally, ensure your marketing messages highlight the benefits of these accessories in enhancing the functionality and longevity of their existing devices.

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Sales Strategy

How do you juggle multiple high-priority tasks across an entire sales lifecycle? A well-balanced str...

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