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A company can ensure that its big idea is viable before investing heavily in it by starting slow and testing different features. This allows the company to get to the root of what customers want before asking them to pay upfront. For example, Amazon tested its Super Saver shipping feature before asking customers to pay for free shipping. Similarly, Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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