A manufacturing company can apply the innovative approaches discussed in 'Made to Stick' by making their ideas 'sticky'. This means making ideas that are understood, remembered, and have a lasting impact. They can do this by challenging common sense and pushing it to uncommon sense. For example, if a process improvement idea seems straightforward, they can take it a step further to illustrate its full potential. This could involve using real-life examples, stories, or surprising facts to make the idea more memorable and impactful.

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Made to Stick" uses several key examples to illustrate its principles. One is the "Kidney Theft" urban legend, which is memorable due to its unexpectedness and emotional impact. Another is the successful "Don't Mess with Texas" anti-litter campaign, which used simplicity, unexpectedness, and a strong emotional appeal to change behavior. The broader implications of these examples are that ideas can be made "sticky" by making them simple, unexpected, concrete, credible, emotional, and by using stories. These principles can be applied in various fields such as marketing, teaching, and leadership to make ideas more effective and impactful.

The themes of "Made to Stick" are highly relevant to contemporary issues and debates. The book's principles about creating "sticky" ideas - those that are understood, remembered, and have a lasting impact - are applicable in various fields such as marketing, education, leadership, and communication. In today's information-saturated world, being able to convey a memorable message is crucial. Whether it's about social issues, business strategies, or political debates, the ability to make ideas stick can significantly influence public opinion and behavior.

The concept of pushing common sense to uncommon sense, as explained in the book 'Made to Stick', refers to the idea of taking a straightforward or expected message and pushing it one step further to illustrate its full meaning. This involves challenging conventional wisdom or common understanding and presenting it in a way that is surprising or unexpected. This approach helps to make ideas 'sticky', meaning they are understood, remembered, and have a lasting impact, changing the audience's opinion or behavior.

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Made to Stick

Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your...

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