How can a company incorporate the improvement potential from a leading company?

Benchmarking aligns with the overall business strategy of a company by providing a standard to strive for. It allows a company to identify areas where they are lacking compared to industry leaders, and provides a clear vision of the potential improvements that can be incorporated into their own practices. This can guide strategic decisions and help the company to focus on areas that will provide the most benefit.

Some best practices for effective benchmarking include identifying the key performance indicators that are most relevant to your business, selecting appropriate benchmark companies, collecting and analyzing data, and implementing changes based on the insights gained. It's also important to continuously monitor and update your benchmarks as industry standards and practices evolve.