A company's marketing plan can help it navigate regulatory and legal challenges by identifying and preparing for these challenges in advance. The plan can outline strategies for compliance with regulations and laws, and can include contingency plans for potential legal issues. This proactive approach can help the company avoid costly legal problems and maintain a positive reputation.

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To compare the organization against market conditions, this opportunities vs threats checklist grades where opportunities exist across market conditions like consumer habit trends, competition, and market potential; environmental conditions like regulations, laws, or the climate; and the organization's strengths and weaknesses. In this example, the company's pricing and diverse product range are key strengths, but its innovation ability and financial resources its main weakness. (Slide 4)

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Marketing Plan (Part 2)

Have your organization’s marketing efforts stalled out with overpriced ads and harder customer conversions? A strong marketing plan helps control cost...

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