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A manufacturing company can apply the "people watching" approach by observing the behaviors of their employees, customers, and other stakeholders. This can provide insights into their needs, challenges, and preferences that may not be apparent from data analysis alone. For example, by observing how employees use machinery, they might discover inefficiencies that can be addressed to improve productivity. Similarly, by watching how customers use their products, they might identify opportunities for innovation or improvement. This approach requires a commitment to empathetic observation and a willingness to learn from the behaviors of others.
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Unique insights are discovered by learning from the real-life experiences of other people. When people just aren't able to realize their needs, watching their behaviors provides clues to what's really going on. While far from a scientific or data-based approach, "people watching" often reveals insights that aren't found with a typical analysis using hard data. Observing how people behave can be the best resource for truly understanding their problems.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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