How can a market gap analysis enhance your organization's busines

A market gap analysis can enhance your organization's business strategy by providing a clear understanding of where your organization currently stands in relation to the rest of the market. It helps identify areas of excess production capacity, costs of supplies, new technologies, or excess demand. By identifying these gaps, your organization can develop strategies to bridge them, thereby improving efficiency, competitiveness, and profitability.

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Another tool to hone in on a specific type of gap is a market gap analysis. A market gap analysis helps you self-evaluate where your organization stands in relation to the rest of the market. Consider multiple areas of concerns, such as excess production capacity, costs of supplies, new technologies, or excess demand. (Slide 16)

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Gap Analysis (Part 2)

How do you get from where you are now to where you want to be? Use our Gap Analysis presentation to assess and bridge the gap between your team's curr...

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