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A SaaS business can benefit from Gap Analysis in several ways. Firstly, it helps identify the gaps between the current state of the business and its desired state. This can be in terms of product offerings, customer satisfaction, market share, etc. Secondly, it provides a clear direction for the business to move forward. It helps in prioritizing the areas that need immediate attention and resources. Lastly, it aids in decision making by providing a clear picture of where the business stands and what it needs to achieve its goals.
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In order to determine which resources and activities should be implemented to reach your desired state, you need to have a strong awareness of your current state. To do this, evaluate where your organization stands now. For instance, your current mission could be all about equitable access to revolutionary products at the lowest price point. While your SaaS business is very affordable, it's no longer providing the revolutionary products that are core to your central mission. (Slide 8)
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How do you get from where you are now to where you want to be? Use our Gap Analysis presentation to assess and bridge the gap between your team's curr...
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