Question
A sales team can effectively follow up with customers across various channels during the service stage by using a multi-channel approach. This includes email, phone calls, social media, and even in-person meetings. The key is to be consistent and personalized in the follow-up communication. Using a CRM system can help manage and track these interactions. It's also important to listen to customer feedback and respond appropriately to their needs and concerns.
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Now it's time to plot out the customer life cycle. This process goes through four stages: engage, transact, fulfill, and service. In the engage stage, identify new customers, evaluate their likelihood to buy, then begin the sales process. In the transaction stage, the sales team creates offers that the customer then accepts. In the fulfill stage, the product or service is provided or delivered. And in the service stage, customers receive follow-ups across various channels. (Slide 18)
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