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A salesperson can create value for a customer by taking the time to educate them about the product, showing them why it's worth more than its sales price. This helps to bridge the gap between the customer's perceived value and the actual price. Additionally, the salesperson can become an influencer in their field by networking, giving speeches, posting informative videos, and educating others about the benefits and advantages of their product. This not only creates value for the customer but also positions the salesperson at the top of their field.
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Many salespeople have an issue with giving away free time. If a customer is shown that they are valued by the salesperson that takes the proper time to educate them on why their product is worth more than its sales price, then they will create value for the customer. The customer's perceived value and actual price is not the same. The salesperson can also become an influencer in their space to create value. Networking, giving speeches, posting informative videos, and educating others about their product's benefits and advantages will put them at the top of their field.
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People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even con...
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