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A salesperson can effectively communicate the value of a product or service to a customer by being prepared for the sale, creating value for the customer, and engaging the customer in a way so they'll feel fully convinced that the product or service is for them.
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There are at least three principles the author repeats, in one form or another, throughout the book. One principle is being prepared for the sale. Another is about creating value for the customer. The last is about engaging the customer in a way so they'll feel fully convinced that the product or service is for them.
Asked on the following book summary:
People will only do business with others once they know them, like them, and trust them. They will buy the salesperson first, way before they even con...
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