Question
A small business can implement the growth hacking strategies discussed in the book 'Hacking Growth' by being open to innovative ideas and designing experiments. For instance, they can develop a product that tracks the effectiveness of a certain strategy, like email marketing. They can also make changes based on the data they gather, such as asking for a user's work email at the sign-up stage if they find that these users are more active. It's all about being flexible, data-driven, and customer-focused.
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Be open to out-of-the-box ideas when designing experiments for this stage. For example, HubSpot developed Sidekick, a product that tracked the effectiveness of email marketing. Through growth hacking, they discovered that users who signed up with their work emails were much more active than those who provided a generic personal account. Therefore, they asked for a user's work email at the sign-up stage. This change, among other experiments, dramatically increased user activation.
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