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A small business can use the concept of going viral to grow by delivering experiences that exceed customer expectations, which will drive word of mouth and create a viral environment. This organic process can be accelerated by getting the product in the hands of influencers and taking every opportunity to increase visibility. The more visibility a product or service has, the higher the chances of it going viral.
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Going viral is the Holy Grail of marketing, and many marketers struggle to understand how to make it happen. Readers will learn here that there are proven methods that take some of the mystery out of this powerful marketing channel. The premise behind going viral is simply that happy customers like to talk. If companies deliver experiences that exceed expectations, it will drive word of mouth and create a viral environment. Readers will learn that this organic process can be accelerated, decreasing the time for a product to take hold. By getting a product in the hands of influencers and taking every opportunity to increase visibility, the chance of going viral increases.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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Need a marketing strategy that can get results fast? Here is a practical and uncomplicated 1-page marketing plan that you can complete today and increase your return on investment. Read this book summary to discover how to get, keep, and realize value from customers.
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How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.