A small business can use the concept of targeting the brain, heart, or genitals of a customer to increase its market share by focusing on different aspects of consumer behavior. For the brain, they can appeal to rationality and knowledge, offering products or services that provide clear value or enhance knowledge. For the heart, they can tap into emotions and relationships, creating a brand that resonates with consumers on a personal level. For the genitals, they can leverage instincts related to sex appeal and success, offering products that enhance these aspects of a consumer's life.

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The theories presented in 'Post Corona: From Crisis to Opportunity' challenge existing paradigms in business strategy by suggesting that the pandemic will accelerate every trend by a decade and redefine entire industries. It implies that businesses need to adapt quickly to these changes and those that can leverage these trends will be rewarded by the market. The book also presents the idea that the most potent firms target the 'brain, the heart, or the genitals' of a customer, suggesting a shift from traditional business strategies to more instinctual and emotional approaches.

Yes, there are several examples of companies that have successfully implemented the practice of targeting the brain, heart, or genitals of a customer. Google, for instance, targets the brain by providing knowledge and information. Facebook targets the heart by exploiting our need to connect with friends and family. Luxury brands like Gucci or Louis Vuitton target the genitals by selling products that enhance our sex appeal and make us feel more successful and attractive.

The case study in 'Post Corona: From Crisis to Opportunity' discusses how successful companies target different aspects of a customer's psyche. Facebook, for instance, targets the heart by exploiting our need to connect with friends and family. This emotional appeal has made Facebook a powerful platform. On the other hand, luxury brands target the genitals, or rather, they leverage our instinct to improve our sex appeal. They sell products that make us feel more successful and attractive, thus appealing to our basic instincts. This strategy has allowed luxury brands to command high prices for their products.

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Post Corona: From Crisis to Opportunity

What will the world of business look like after the coronavirus pandemic? The pandemic will accelera...

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