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A small business can use the key topics covered in Growth Hacker Marketing to grow by implementing a test-and-learn method and a process of rapid experimentation. This involves experimenting across various marketing channels and applying the results to product development and campaign structure. The business should also focus on customer retention as it is a powerful way to acquire new customers. Satisfied customers often introduce others to the product or service, leading to growth and profitability. High-growth brands like Zappos focus on innovation that creates better experiences and returns, a strategy that small businesses can emulate.
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Growth hacking is not a one-and-done process. The book teaches readers that growth depends not only on getting new customers but on keeping customers coming back. Customer retention can also be one of the best ways to acquire new customers because these satisfied customers often introduce others to the product or service. A small increase in retention can create a larger increase in growth and profitability. This is why high-growth brands such as Zappos focus on innovation that creates better experiences and a better return.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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