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Small businesses can use the key topics from "Hooked" to create products that customers can't stop using by understanding and applying the principles of consumer habits and psychology. The first step is to create a product that triggers a user's intrinsic motivation. This could be a solution to a problem or a product that brings joy. Next, the product should be designed to encourage action by making it easy and rewarding for the user. This could be through a simple user interface or a rewards system. The product should also provide variable rewards to keep the user engaged and coming back for more. Finally, the product should encourage investment from the user, either through time, data, effort, or money, which increases the likelihood of the user returning to the product.
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This book gives readers real-world insights into creating and nurturing user habits that become almost autonomous. Readers will learn how to design and build products that customers love. The book gives examples of successfully "hooking" customers that are behind many well-known products such as Twitter, Pinterest, and Instagram. Readers will learn that by creating a product that is designed to be addictive, they can use some of the most basic tendencies of human behavior to make a product a habit.
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“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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