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A small business can use the key topics or strategies discussed in 'That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea' to grow by focusing on innovation and customer satisfaction. The book emphasizes the importance of being willing to take risks and challenge the status quo, as Netflix did when it disrupted the traditional video rental industry. It also highlights the value of perseverance and resilience in the face of challenges and setbacks. Additionally, the book underscores the importance of investing in technology to drive growth and efficiency. Finally, it suggests that entrepreneurs should not be afraid to make personal sacrifices for the sake of their business.
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With seed funding in place, Randolph found a small office near his home. The space was furnished with cheap catering tables and old dining chairs from his house. Money was spent lavishly on technology - dozens of Dells and miles of ethernet cables. Around the same time, Randolph invested in buying a fifty-acre home in the hills for a million dollars. This created massive anxiety about the family's financial state. The cure was to work even harder on making Netflix a reality.
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Get the insider’s take on how Netflix went from just one in a million ideas to one that revolutionized the entertainment industry. Learn first-hand in...
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