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A small business can use the strategies described in Dale Carnegie's book to improve their public speaking skills and influence by first, understanding the importance of speaking with conviction. This means being passionate about the topic and conveying that passion to the audience. Secondly, they can practice their speeches to ensure they are well-prepared and confident. Thirdly, they can use storytelling to engage the audience and make their message more memorable. Lastly, they should always aim to provide value to their audience, whether it's through providing new information, insights, or solutions.
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Not all of President Lincoln's speeches were a great success, but those that resonate the most were the ones where he spoke with conviction about subjects that he cared about deeply—the abolition of slavery and the preservation of the Union. These were topics that he thought about constantly, and his passion and conviction carried through into his speeches.
Asked on the following book summary:
Dale Carnegie, author of How to Win Friends & Influence People wrote a lesser-known book aimed explicitly at public speakers. Though the book was writ...
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