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A small business can use the strategy of promoting original ideas to grow by fostering a culture of innovation and openness. This can be achieved by encouraging all employees, regardless of their position, to voice their ideas and critiques. This approach can help avoid groupthink and stagnation, and instead promote independent thinking and creativity. Decisions should be based on the quality of the idea, not the seniority of the person proposing it. This can lead to the development of novel strategies and solutions, contributing to the growth and success of the business.
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Despite being a part of the volatile financial services industry, Bridgewater has thrived; it is consistently praised for its innovative strategies. Its secret is promoting the expression of original ideas. The company avoids the stagnation of groupthink by inviting dissenting opinions. Every employee is expected to voice concerns and critiques directly to each other; they are evaluated on whether they speak up. They are even expected to challenge the core principles. Dalio wants people who think independently and so enrich the culture. Decisions are not based on seniority, as at Polaroid, but on quality.
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Learn how innovators and original thinkers across time developed their novel ideas, mitigated risks, persuaded others, and changed the way we all see...
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