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A small business can use the test-and-learn method of growth hacker marketing to grow by first identifying a hypothesis or a potential growth strategy. This could be a new marketing channel, a product feature, or a campaign. The business then tests this hypothesis in a controlled experiment. The results of the experiment are analyzed and learned from. If the test is successful, the strategy is implemented on a larger scale. If the test is unsuccessful, the business learns from the results and iterates on the strategy or tries a new one. This process of rapid experimentation allows the business to adapt quickly and find the most effective strategies for growth.
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According to Swinmum, "...went to a couple of stores, took some pictures of the shoes, made a website, put them up and told the shoe store, if I sell anything, I'll come here and pay full price. They said okay, knock yourself out. So I did that, made a couple of sales." This simple step gave Nick the feedback he needed to validate his idea as something worth pursuing. By testing his idea and learning from his little experiment, Swinmum created the foundation for one of the most wildly successful online companies.
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Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
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