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A startup in the oil industry can use the key topics or framework covered in "Thinking in Systems: A Primer" to grow by applying systems thinking to their business decisions. This involves recognizing the relationship between structure and behavior. For instance, if the startup identifies a new drilling site with a resource larger than anticipated, they can apply systems thinking to decide whether to increase extraction for quick profits but faster resource exhaustion, or to maintain a steadier extraction for a longer period of time. This decision should consider variables such as fuel demand and oil prices. By thinking in systems, the startup can avoid wasted time, money, and resources from short-sighted decisions.
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A quantity that grows exponentially toward a constraint/limit reaches that limit in a surprisingly short amount of time. If you are an oil company that has identified a new drilling site, and the resource turns out to be much larger than geologists anticipated, you have a few options. You can increase extraction and see profits quickly but exhaust the resource faster. Alternatively, you can make less money but keep a steadier extraction for a longer period of time. With variables such as fuel demand and oil prices in constant flux, either choice is a gamble.
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How do you avoid wasted time, money, and resources from short-sighted decisions? When you think in systems, you can learn to recognize the relationshi...
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