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A startup can leverage the four-step process in Hooked to create a habit-forming product by following these steps:
1. Trigger: This is the initial spark that prompts the user to action. It could be an external trigger like a notification, or an internal trigger like a feeling or routine.
2. Action: This is the behavior performed in anticipation of a reward. The action must be easy to do and prompted by the trigger.
3. Variable Reward: This is the part where the user's anticipation is met with a reward. The reward should be variable to create a sense of unpredictability and excitement.
4. Investment: This is where the user puts in effort or value into the product, which increases the likelihood of them returning and going through the cycle again.
By carefully designing these four steps, a startup can create a product that effectively 'hooks' users and forms a habit.
Question was asked on:
Readers will learn why some products capture customer's imaginations and attention, while others just never get off the ground. Using proven techniques, the Hook Model is all about learning how to engage customers by creating a product that creates a habit. Readers will find case studies of how the four-step process helps to create a product that "hooks" customers. The result is a product that doesn't rely on complicated and expensive marketing but rather relies on the innate tendencies for people to form habits.
Asked on the following book summary:
“Hooked” is the result of the author's years of research and practical experience with consumer habits and psychology. The overall theme of the book i...
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