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A startup can use the 'Commander's Intent' framework for growth and decision making by clearly defining its core objectives and goals. This framework, originally used in military strategy, is about having a clear, concise statement of what success looks like, which can guide decision-making at all levels of the organization. In a startup, this could mean defining the company's mission and vision in a way that is easy to understand and remember. This 'intent' can then guide decision-making, even when the original plan becomes irrelevant due to unforeseen circumstances. It allows for flexibility and adaptability, as everyone in the organization understands the ultimate goal and can make decisions aligned with it.
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Take this example of a CI: "Break the will of the enemy in the Southeast region." There are many ways to break the will of the enemy in the Southeast region, ways that are likely laid out initially in a detailed action plan by the Commander and his team. But, as the efforts begin, it is impossible to know what might occur. The Commander's Intent is a perfect example of "simple," because it is core and compact. It is short, but it says a lot. It can be used by many throughout the chain-of-command to know what to do when the plan becomes irrelevant. The Commander's Intent holds its power because it is simple. And simple is sticky.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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