Download and customize hundreds of business templates for free
A startup can use the concept of growth hacker marketing to grow by implementing a test-and-learn method and a process of rapid experimentation. This involves experimenting across various marketing channels and applying the results to product development and campaign structure. The goal is to create a viral environment, which can be achieved by exceeding customer expectations and driving word of mouth. This process can be accelerated by getting the product in the hands of influencers and increasing visibility at every opportunity.
Question was asked on:
Going viral is the Holy Grail of marketing, and many marketers struggle to understand how to make it happen. Readers will learn here that there are proven methods that take some of the mystery out of this powerful marketing channel. The premise behind going viral is simply that happy customers like to talk. If companies deliver experiences that exceed expectations, it will drive word of mouth and create a viral environment. Readers will learn that this organic process can be accelerated, decreasing the time for a product to take hold. By getting a product in the hands of influencers and taking every opportunity to increase visibility, the chance of going viral increases.
Asked on the following book summary:
Growth hacker marketing is a concept that uses a test-and-learn method along with a process of rapid experimentation. By experimenting across marketin...
Download and customize hundreds of business templates for free
Need a marketing strategy that can get results fast? Here is a practical and uncomplicated 1-page marketing plan that you can complete today and increase your return on investment. Read this book summary to discover how to get, keep, and realize value from customers.
How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empathy and service lead to effective marketing today.
Need a dashboard to compare budget vs. actual spent? This fully customizable dashboard tracks budget vs actual and actual spent vs. ROI gained over any period. Customize two regular dropdown fields and two nested dropdown fields, and define top KPIs to track, such as products sold, customers or subscribers gained, or whatever needs to be calculated to find the best return on investment for the budget spent.
How do some companies seem to grow exponentially? Viral strategies. Use our Viral Strategies template to incorporate a high growth mindset to scale your product, bring in more customers, and reduce the cost of acquisition as you move along. See how you can use simple calculations like viral coefficient, cycle time, branching rate, to find the right growth opportunities.