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A startup can use the concept of 'Process Need' to grow by identifying and fixing broken processes within their organization. This type of innovation is not driven by the market, but rather begins internally. For instance, if a startup identifies long wait times as a problem, they could innovate by implementing new strategies to decrease these wait times, such as using technology to streamline processes or reorganizing their team structure for better efficiency. This approach not only improves the startup's operations but also enhances customer satisfaction, leading to growth.
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Process need focuses on the search for broken processes and fixing them. This kind of innovation isn't market-driven, it begins within an organization instead. Long lines and wait times are prime examples. Chic Filet is currently researching new ways to decrease those long lines with two critical efforts. The first effort is having teams of employees armed with tablets walk up to cars in the drive-thru to take orders and payments right there in line. The second approach is to have other team members deliver food to the cars in line before they get to the window. Nothing cutting-edge here, just the willingness to identify weaknesses and improve them.
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Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best inno...
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