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A startup can use the concept of selling connections, feelings, and status to grow by understanding and targeting their smallest viable market. They should identify the core desires and dreams of this market, which could include affection, community, health, reliability, respect, and peace of mind. By evoking these feelings through their products or services, they can create a strong connection with their customers. This connection can then be leveraged to build a loyal customer base and enhance the startup's status in the market, thereby facilitating growth.
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You are not selling stuff, you are selling connections, feelings, and status. So, you have to figure out what people want—this is not that simple, as everyone wants different things. Start with the core basket of dreams and desires, the shared vocabulary of all humans—things like affection, community, health, reliability, respect, and peace of mind. Somewhere in this core basket are the feelings you want to evoke in your smallest viable market.
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How can you use marketing to spread your ideas and make the impact you seek? Marketing has more reach and more than ever before. Learn about how empat...
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