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A startup can use the concept of "sticky ideas" to grow their business by creating and promoting ideas that are easily understood, remembered, and impactful. These ideas should be tangible and relatable, so that potential customers can easily imagine themselves benefiting from them. This could involve exercises or demonstrations that allow customers to experience the benefits firsthand. By making their ideas "sticky", startups can change their audience's opinions or behaviors in a way that benefits the business.
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What is interesting is that it may not necessarily be the benefit itself that is drawing us in. Made to Stick details several studies that illustrate that people were more likely to buy a product when they could imagine themselves enjoying it. It wasn't necessarily a gigantic benefit, or one they had always dreamed of. "This finding suggests that it may be the tangibility, rather than the magnitude, of the benefits that makes people care." So, helping people through exercises where they can imagine themselves receiving a benefit may help them to care more than trying to meet their every exact need.
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Do you feel that your ideas lose momentum quickly? You can use the tactics in this book to make your ideas "sticky." Sticky ideas are those that "are...
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