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A startup can use growth hacking strategies from "Hacking Growth" to retain customers and grow by following the process of analyzing, ideating, prioritizing, and testing. This involves understanding the customers' needs and desires over time and improving the product accordingly. Retention can be thought of in three ways: initial, medium, and long-term. Initial retention involves getting customers to come back after their first visit. Medium-term retention is about turning occasional users into regulars. Long-term retention focuses on keeping regular users for as long as possible. By focusing on these areas, a startup can effectively retain customers and grow.
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Acquiring customers costs time and money, so keeping the same customers means more revenue and fewer costs. Also, the longer that customers are loyal to your product, the more you learn about them and their desires, and the better you can make your product as a result. Growth hacking to retain users follows the same process of analyzing, ideating, prioritizing, and testing, but it's helpful to think about retention in three ways: initial, medium, and long-term retention.
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How can you reach new customers, keep them active, and grow your revenue with a dash of programming smarts and a shoestring budget? Read this book sum...
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