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A startup can use the growth strategies discussed in Super Pumped: The Battle for Uber in several ways. Firstly, they can focus obsessively on their product, constantly refining and improving it to meet customer needs. Secondly, they can adopt a growth-at-all-costs mentality, prioritizing expansion over immediate profitability. Thirdly, they can minimize bureaucracy, allowing for quick decision-making and adaptability. However, it's important to note that these strategies also had downsides for Uber, such as internal conflicts and high expenditure. Therefore, startups should use these strategies judiciously and in a balanced manner.
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Every department and city began to fight for a more significant share of incentives. Uber rewarded growth with bonuses and promotions, and incentives offered the fastest way to kickstart demand in a city. Kalanick encouraged this in-fighting and rewarded the winners. By 2015, Uber spent $2 billion a year globally on driver and rider incentives, a staggering burn rate.
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Learn how Uber's growth was fuelled by obsessive product focus, broken rules, growth at all costs and minimal bureaucracy from the book that inspired...
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