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A startup can use the key topics covered in "Be Obsessed or Be Average" to grow by fostering a culture of obsession with success. This doesn't mean hiring yes-men, but rather individuals who are driven and will challenge each other, pushing the company to achieve more. By focusing on hiring those who are obsessed with success or show promise of being taught, a startup can maximize its potential and avoid falling into the trap of mediocrity.
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It is important for those who are obsessed with success are surrounded by others who are the same. That is not the same as surrounded by yes-men; sycophants are not obsessed, they are simply passively trying to get ahead by agreeing with their betters. Those who really are obsessed will challenge each other and push back, thus helping each other achieve more than they would alone. Businesses should focus on hiring those who are obsessed as well, or those who show promise of being taught.
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This book is about using obsessions to be successful. Obsessions can be valuable when they are controlled and focused. A positive obsession can lead t...
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