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A startup can learn from Xerox's example by focusing on creating dramatic value for customers. This can be achieved by offering a product or service that is significantly better than what competitors offer. Xerox was able to dominate the market because they provided a copying experience that was far superior to their competitors. In addition, Xerox also demonstrated best practices for businesses in the 20th century and beyond. A startup can adopt these practices to ensure sustainable growth.
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A favorite read of Bill Gates and Warren Buffett, this book moves beyond the flashy advice of business newbies and provide relevant insights that stan...
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Xerox is a prime example of the need to create dramatic value for customers. While other companies were desperately meeting a need, Xerox changed the game. Xerox offered such a tremendously better copying experience that its competitors could hardly be considered as such. Xerox's case also illustrates how they served as both a classic 19th-century business but also a business that pioneered best practices for the 20th century and beyond.
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