How can a startup use the market segmentation strategy discussed in The Lean Product Playbook to grow?

A startup can use the market segmentation strategy discussed in The Lean Product Playbook to grow by identifying and targeting specific customer segments. The book suggests segmenting markets based on how quickly customers adapt to new technology. Startups can initially target tech enthusiasts who are passionate about innovation and seek to gain an edge over others. These early adopters may be more forgiving of usability issues and are often key to gaining initial traction. Once the product has been refined, the startup can then target more conservative users who demand ease of use, simplicity, reliability, and reasonable pricing.