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A startup can use the 'naked service' business model to win over clients and grow by embracing vulnerability and transparency. This approach involves being open about the company's strengths and weaknesses, and not being afraid to admit when they don't know something. It also involves being willing to take risks and make mistakes, and learning from those mistakes. This can build trust with clients, as they appreciate the honesty and authenticity. It can also lead to more effective solutions, as the company is not trying to pretend to be something it is not.
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Jack Bauer worked for a full-service management consulting firm with much prestige, however, every time they went up against a particular competitor they lost the job to them. Even though Lighthouse Partners was newer to the game and a lot smaller, they beat the more experienced firm of Kendrick and Black when it came to client acquisition. In a twist of fate, Kendrick and Black eventually acquired their tough competitor, assigning Bauer to manage the merge of the two companies.
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When a small boutique consulting firm gets bought out by one of its biggest competitors, they teach the more senior consulting firm a lesson in how to...
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