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A startup can use the observation techniques discussed in "Change By Design" to grow by implementing a keen observation process. This involves more than just watching how people behave. It requires paying attention to what people don't do and the things left unsaid, as these can be just as important as the things people say. By playing detective, a startup can find valuable information in day-to-day activities and situations. Asking the simple question "why" repeatedly can bring often hidden insights to light for a deeper understanding. These insights can then be used to make informed decisions that can contribute to the growth of the startup.
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Keen observation requires more than just watching how people behave. Sometimes, the deepest insights come from what people don't do. Things left unsaid can be just as important as the things people say. By playing detective, an observer can find valuable information in day-to-day activities and situations. When the simple question "why" is asked over and over again, the often hidden insights come to light for a deeper understanding.
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The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he has learned about how to make “change by design.” Ti...
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