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A startup can use the principles of fidelity and interactivity to enhance their product by focusing on creating a high-fidelity prototype that closely resembles the final product. This allows potential customers to interact with the product in a way that is as close to the real experience as possible. The startup can then gather qualitative feedback from these interactions to make improvements and ensure a better product-market fit. It's important to remember that the quality of feedback depends on both fidelity and interactivity. The more a customer can interact with a live, working product, the more valuable their feedback will be.
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Qualitative tests are ideal for testing and improving Product-market fit. The quality of feedback in a product test depends on fidelity and Interactivity. Fidelity is how closely the artifact resembles the final product, and Interactivity is the extent to which a customer can interact with a live, working product.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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