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A startup can use the principles of Innovation and Entrepreneurship to grow by consistently studying the market and product performance. This can help identify opportunities, such as a product having higher demand than expected. The startup can then cultivate this popular product and exploit the opportunity. This requires the humility to question the current status-quo and innovate based on the understanding of the root cause of changes that naturally occur in the market.
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Looking at the market place is the best way to identify opportunities. Does a particular product have higher demand than expected? How can an unexpectedly popular product be cultivated and the opportunity exploited? Consistently studying the market and product performance will often reveal some unanticipated results. Turning those results into successful offerings requires the humility to question the current status-quo.
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Take the mystery out of entrepreneurship and innovation with this book. The author provides a series of case studies to demonstrate that the best inno...
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