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A startup can use the principles of "The Work" to foster growth and development by applying the four key questions to their business strategies and decisions. These questions can help dissect the beliefs and assumptions underlying their strategies, and hold them up to scrutiny. This can lead to a deeper understanding of the business, its market, and its customers, and can help identify areas for improvement or change. It can also foster a culture of critical thinking and continuous learning within the startup, which can drive innovation and growth.
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This deeper level of searching asks the inquirer to find proof of the thing she believes, to dig below the surface to unearth the unseen factors that could have influenced the thought. If a thought is, in fact, true, it will be able to stand up to the scrutiny of further examination. This step also creates space to ask, "what does this truth tell me about myself?"
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At the age of 43, Byron Katie was paralyzed by depression, rage, and paranoia, but that dark time gave rise to a transformative process she calls “The...
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