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A startup can use the strategy of Chen Brothers to grow and adapt to market threats by keeping its goals the same but adjusting its strategic objectives in response to the market threats. This could involve linking together various smaller entities that the startup is associated with, formulating a common brand that can be sold through larger platforms. The startup could also formulate a dedicated team combining production, marketing, advertising, financial expertise, and distribution under one roof. This strategy allows the startup to adapt to market threats while maintaining its original goals.
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But Chen Brothers spotted the threat of Whole Foods and adapted. The company kept its goals the same but adjusted its strategic objectives. Its strategy became the linking together of the various smaller stores that Chen Brothers supplied to, formulating a common brand that would be sold through Whole Foods. It formulated a dedicated Whole Foods team, combining production, marketing, advertising, financial expertise, and distribution under one roof.
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Even some of the world’s biggest organizations do strategy poorly, and incorrectly credit their success to personal decision-making skills. We read th...
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