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A startup can utilize the throughline concept in their pitches to potential investors by first understanding their audience, in this case, the potential investors. They need to know what the investors care about, their level of knowledge, and their expectations. The startup should then craft a concise, compelling narrative that can be delivered in a short time, ideally 18 minutes or less. The narrative should not be overstuffed with information, but rather, it should clearly show why the startup's idea or product matters and provide real examples to support each point made. This approach can help to engage the investors and make a strong case for the startup's value proposition.
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To develop your throughline, start by finding out as much as you can about your audience: what do they care about? How knowledgeable are they? What are they expecting? Next, think about how you will say what you want to say in 18 minutes or less. This does not mean briefly covering everything you think you want to say: there's a limit to how many things you can hang on your throughline before it feels overstuffed. To make your talk interesting you need to take the time to (a) show why it matters and (b) flesh out each point you make with real examples.
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Do you wish you could persuade your audience the same way that a TED speaker does? Now you can, click below to read our summary of The Official TED Gu...
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