Question
Companies can apply the lessons from Amazon's Super Saver shipping strategy by starting slow and testing different features before asking customers to pay upfront. This allows them to understand what customers truly want. Similarly, they can apply this strategy to their infrastructure, starting with internal use and testing before offering it as a service to the world.
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So bet on big ideas, but start slow. "Super saver" shipping was a way to test different features and get to the root of what customers wanted before asking them to pay upfront for free shipping. The same goes for infrastructure. Amazon Web Services began as an internal infrastructure for the company's own use, which could be privately tested before offering it as a service to the world.
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