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Companies can avoid the pitfalls of failing to fuse their brand and culture by finding an overarching purpose and core values. This can be achieved through re-thinking core operations and organizational design, intentional design of employee experience, corporate rituals, routines, and more. Case studies from companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, Volkswagen, and others show that success or failure in this area can lead to incredible turnarounds or significant downfalls.
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We'll show you case studies from Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, Volkswagen, and many others. Learn how they leverage the foundations of brand and culture fusion – finding an overarching purpose and core values – to achieve competitive advantage. Get insight into the causes and effects of their incredible turnarounds and fantastic downfalls, all rooted in their success or failure to fuse brand and culture. We'll reveal the concrete ways they achieved this, from re-thinking core operations and organizational design, to intentional design of employee experience, corporate rituals, routines, and more.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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