Demographic data can help in identifying a real problem for a business by providing insights into the characteristics of a population. This can include age, gender, income, ethnicity, and more. By understanding these characteristics, a business can identify trends, needs, and potential problems within a specific demographic group. For example, if a business is targeting a younger demographic, they might identify a problem such as a lack of affordable products. This could lead to the development of a new product line that is more affordable for this demographic.

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The most important aspect of any pitch is to set up the problem that your company aims to solve. Without a real problem to solve, there's no need for your business. For example, did you know one of WeWork founder Adam Neumann's first business idea was kneepads for babies? Babies have crawled on their own for centuries, so this wasn't a real problem. Cheap office space was a much better idea.

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Ultimate Pitch Deck (Part 4)

Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...

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