How can email marketing contribute to the success of a product launch?

Email marketing can significantly contribute to the success of a product launch. It allows businesses to reach out to a large number of potential customers at once, providing them with information about the product and persuading them to make a purchase. Email marketing can also be used to build anticipation before the launch, keep the audience engaged, and provide updates post-launch. It's a cost-effective method that can result in high conversion rates if done correctly.

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"For my 10X Growth Con 2 in Las Vegas, I created 1,023 tweets, 26 YouTube videos, 198 emails and countless Instagram posts. Some think that's excessive, but 9,000 people showed up. I called one guy back after he told me to never call again. He was outraged and hung up. The next day, I called again and he bought a $10,000 ticket."

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Product Launch

Following our book summary of Escaping the Build Trap, our Product Launch deck helps you launch a new product successfully. Use this presentation to g...

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