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Entrepreneurs can apply Robert Iger's principles by embracing change and operating with integrity. Iger's decision to buy Pixar, despite opposition, shows his willingness to take risks and innovate. Entrepreneurs can learn from this by being open to new ideas and not being afraid to make bold decisions. Additionally, Iger's approach to dealing with the board shows his integrity and ability to communicate effectively. Entrepreneurs can apply this by being transparent, honest, and persuasive in their dealings with stakeholders.
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After he formally became CEO, Iger told the board that Disney Animation—the heart of the Disney brand—was in trouble. They had three choices: try to turn it around under its current management, or bring in new talent to turn it around, or buy Pixar. Many board members deeply opposed to the idea of buying Pixar, but Iger won enough backing to explore the idea. When he broached it with the head of Pixar, Jobs said: "You know, that's not the craziest idea in the world."
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Chairman and CEO of the Walt Disney Company, Robert Iger, tells his story and lays out the principles that successfully guided the legendary brand thr...
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