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Instagram can be used as a mobile-friendly channel for customer acquisition in several ways. Firstly, businesses can use Instagram's advertising platform to target potential customers based on their interests and behaviors. Secondly, businesses can use Instagram's features like Stories and IGTV to share engaging content and attract new followers. Thirdly, businesses can collaborate with influencers on Instagram to reach a wider audience. Lastly, businesses can use Instagram's shopping feature to allow users to purchase products directly from their posts.
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Since device usage is a critical aspect for marketing optimization nowadays, you discovered that they use mobile 90% of the time. This means they more likely discover new brands and products from the palm of their hands or while browsing casually. This could mean it's more efficient to market on a mobile-friendly channel like Instagram.
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How do you stand out and acquire customers in an increasingly oversaturated field? A strong customer acquisition strategy is more than just competing...
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