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KPI Charts can be used to analyze the market share of companies like Spotify by visualizing key performance indicators related to market share. For instance, you can input raw data about Spotify's total subscribers, new subscriber growth, and customer acquisition costs. The KPI Charts can then generate visualizations that allow you to see trends and patterns, such as how Spotify's market share is changing over time, how effective their customer acquisition strategies are, and how their performance compares to other companies in the music streaming market.
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As of January 2022, Spotify controlled 31% of the subscription music streaming market, with double the share of Apple Music. This dominance comes with large customer acquisition costs. As a growth stock, Spotify is assessed by new subscriber growth. But for a subscription company with a freemium business model, each new subscriber takes an upfront cost to acquire, while the revenue brought in comes over a longer time horizon.
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Need better visualizations to analyze and report top KPIs? Use these KPI Charts to input up to a million rows of raw data. Then filter a subset to vie...
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