How can KPIs like user engagement and advertiser traffic increases indicate the success of a strategic partnership?

KPIs like user engagement and advertiser traffic increases can indicate the success of a strategic partnership in several ways. Firstly, an increase in user engagement suggests that the partnership is adding value to the users, making them more active on the platform. This could be due to improved content, features, or services resulting from the partnership. Secondly, an increase in advertiser traffic indicates that more advertisers are interested in the platform, possibly due to a larger or more engaged user base, or improved advertising opportunities. This could lead to increased ad revenues, benefiting both partners. However, it's important to balance these KPIs. If user engagement decreases while advertiser traffic increases, it could negatively impact the user experience, which could be detrimental in the long run.